The current context is characterized by a tendency from financial organizations to make use of direct customer relationship channels, both in computer/marketing terms and in transactional ones. This reduces costs, increases efficiency and grows alongside the customer’s choice power and lifestyle. However, the face-to-face channel will remain in existence, with greater pressure set upon the service model, based on a digital experience within the physical channel that potentiates better service.

Our multimedia solution allows the organization to expand its relationship with its clients in a dynamic and effective way, creating a service space that goes along with the client from the moment he/she needs to visit the physical space. For that purpose, a mobile device is offered to maintain customer relationship. When entering the space, the client is guided according to his/her profile and needs; also, while the client waits, he/she is engaged in a corporate, commercial and educational environment in order to support decision making. Finally, we provide customer satisfaction assessment solutions to track and follow complaints within an opportunities approach, so that the organization can maintain customer loyalty through effective complaint resolution with personalized feedback.