In modern finance business, the organization increasingly positions itself as a provider of customised services to its clients with the support of ubiquitous relationship models, in order to ensure the client’s convenience whenever he needs to interact with his financial institution. This customisation reflects itself on the product segmentation structure, however, the corresponding impact is associated with the segmentation of clients, products, channels and prices, based on the same attention and service level model, whatever the channel.
To ensure this vision is accomplished, in the present context of proliferating mobility and internet interfaces over mobile or fixed network internet, our solutions are structured so as to guarantee the balance between personalization, relationship marketing and integration, with a view to improving the user’s experience and guaranteeing great service level and quality, under the same model of focus on the client.