Cards are today a preferred method of payment worldwide. The growing number of debit, credit and prepaid cards, as well as specific loyalty related cross-market cards that join issuing banks and companies, supported by an acceptance network of POS, Kiosks and ATMs, especially for use in e-commerce, makes the banking institutions’ reality a highly complex one.
This complexity is associated with defining the segmentation of card products and the clients for each card type, along with managing the respective acceptance device fleet, card lifecycle management and offer profitability. In this light, institutions need solid solutions that ensure management and control of all these operations, supported by a real-time knowledge management over all business elements involved.